Brand Guidelines

Logo Usage

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Correct

Correct logo usage

Use the full-color logo on a light background, always respecting the clear space.

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Filtered

Incorrect: filtered logo

Don’t apply filters, opacity or color shifts—always use the logo’s original colors.

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Cropped

Incorrect: cropped logo

Don’t crop or cut off any part of the logo—always show it in full.

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Wrong background

Incorrect: wrong bg

Don’t place the logo on clashing or unreadable backgrounds—stick to approved light or dark contexts.

Typography Usage

The brand typeface is Outfit. Use it only when creating official cpak-branded assets (logos, badges, UI elements, presentations). Do not use Outfit for general body text, blog posts, or third-party materials.

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Correct

cpak

Heading Style

Body text sample in Outfit. Ideal for brand collateral and UI elements.

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Incorrect

Wrong Typeface

Never substitute Outfit with other fonts for branded materials.